Privacy Policy
Last Updated: January 2026
Body Labyrinth ("we," "us," "our," or "Company") operates the bodylabyrinth.co.uk website. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, including any other media form, media channel, mobile website, or mobile application related or connected thereto (collectively, the "Site").
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site.
1. Information We Collect
We collect information in the following ways:
- Personal Information: Name, email address, telephone number, and other contact details you voluntarily provide through contact forms or registrations.
- Technical Information: IP address, browser type, operating system, referring URLs, and pages visited on our Site.
- Cookies and Tracking Technologies: We use cookies, web beacons, pixels, and similar technologies to track your activity and preferences.
- Usage Data: Information about how you interact with our Site, including click-through rates, time spent on pages, and content preferences.
2. How We Use Information
We use the information we collect for the following purposes:
- To facilitate affiliate tracking and commission calculations when you access casino partners through our Site.
- To conduct website analytics and monitor Site performance.
- To improve, personalise, and enhance user experience on the Site.
- To send marketing communications, newsletters, and promotional content (where you have opted in).
- To comply with legal obligations and respond to lawful requests from authorities.
- To detect, prevent, and address fraudulent activity and security issues.
3. Cookie Policy
Types of Cookies We Use:
- Essential Cookies: Required for Site functionality and security.
- Analytics Cookies: Allow us to analyse Site usage and user behaviour.
- Affiliate Tracking Cookies: Track referrals to our casino partners for commission purposes.
- Marketing Cookies: Enable retargeting and personalised advertising.
Opt-Out Options: You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that blocking essential cookies may impair Site functionality. You can also opt out of third-party tracking via industry opt-out tools.
4. Third-Party Links
Our Site contains links to third-party websites, including online casinos and affiliate partners. We are not responsible for the privacy practices, content, or security of these external websites. We strongly recommend reviewing the privacy policies of any third-party site before providing personal information or engaging in gambling activities.
Third-party operators control their own data collection, use, and disclosure practices independently of Body Labyrinth.
5. Your Rights
Under UK and EU data protection laws (including the UK GDPR and Data Protection Act 2018), you have the following rights:
- Right of Access: Request a copy of the personal data we hold about you.
- Right to Rectification: Request correction of inaccurate or incomplete data.
- Right to Erasure: Request deletion of your personal data (subject to legal exceptions).
- Right to Restrict Processing: Request limitation of how we use your data.
- Right to Data Portability: Receive your data in a portable format.
- Right to Object: Object to processing for marketing or profiling purposes.
- Right to Lodge a Complaint: Contact the Information Commissioner's Office (ICO) if you believe we have violated your rights.
To exercise any of these rights, contact us using the details in the Contact Us section below.
6. Data Retention
We retain personal information for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Specifically:
- Contact information and communications are retained for up to 3 years after the last interaction.
- Affiliate tracking data is retained for accounting and compliance purposes (typically 7 years).
- Analytics data is aggregated and anonymised after 12 months.
- Cookies are retained according to their type; session cookies expire when you close your browser, while persistent cookies may remain for up to 24 months.
You may request deletion of your data at any time, subject to legal obligations.
7. Contact Us
If you have questions about this Privacy Policy, wish to exercise your data rights, or have concerns about our privacy practices, please contact us:
Body Labyrinth
Email: privacy@bodylabyrinth.co.uk
Website: bodylabyrinth.co.uk
We will respond to your enquiry within 30 days of receipt.
Disclaimer: This website is for informational purposes only. Gambling involves risk and is not suitable for everyone. We are not responsible for gambling-related harms. If you have concerns about your gambling, please contact Gamble Aware or the National Problem Gambling Clinic.